Most strategies don’t fail on paper. They fail in execution.
More than 4 out of 5 strategies fail. We turn strategy into reality by strengthening your business’s ability to execute.
Let’s talkThe symptoms are the same across industries.
For the CEO and leadership team of a midsize company where the business is struggling to keep up.
We have a strong strategy, but execution is moving too slowly.
The business isn’t aligned, and people aren’t pulling in the same direction.
Decisions get made, but they never get implemented.
We lack the capacity to make the changes we need.
I’m carrying too much of the execution myself.
We need to work differently now, but we’re not ready for it.
“I’m ready to execute the strategy, but we aren’t.”
We see the same pattern across industries and geographies.
The leader’s rating of their own execution (on a scale of 1-10).
The same leader’s rating of the business’s execution (on a scale of 1-10).
It’s in the gap between “I” and “we” that results fail to materialize.
The market provides the opportunities. Execution provides the results.
of the barriers to growth are internal, not external. When a strategy fails, the cause is almost always inside the business, not out in the market.
We accelerate progress until the business can stand on its own. That strengthens both you and the business.
Three deliverables. One result: a business that delivers.
Diagnosis
An execution analysis: we map where execution breaks down and which strengths you can build on. Along the way, we mobilize your key people.
Deliverable: a data-driven picture with clear priorities: where to act first, and why. Not a boilerplate report.
Plan
A focused action plan for how the business needs to develop: who does what, when, and how progress is measured.
Deliverable: a practical working tool for the selected initiatives. Not a 60-page document.
Hands-on support
We work side by side with leadership: facilitating decisions, removing barriers, and keeping up the momentum.
Deliverable: initiatives that actually get done, and a business that can turn them into better results.
Throughout the engagement, we draw on decades of experience from both sides of the table.
How we’ve helped others execute better.
A significant lift in revenue and operating profit from year one.
Execution analysis followed by a hands-on partnership, anchored in the leadership team.
A shared, data-driven picture of execution capability, tied to the new strategy.
Brought clarity to the focus areas and mobilized the organization behind the strategy.
A business ready for international growth.
Restructured the organization to accelerate growth.
Clarity on the changes required to deliver on the new strategy.
Analysis of the institute’s readiness to execute the strategy.
All engagements are anonymized.
We build the highway. You drive the business.
Day-to-day operations and strategy aren’t two separate lanes. They’re one. We’re behind you, not in front of you. We never take the wheel.
Behind you, not in front
We work for you and your leadership team, because the success has to be yours. The wins belong to the business, not to us.
The highway is the method
We diagnose the barriers, design the initiatives, and embed them in the business, so the strategy becomes reality.
We keep up the momentum
We’re the engine that maintains momentum until the business can run on its own.
Three perspectives. One team.
Most advisors have only advised. We have run and transformed businesses, and we work as one team.
Peter Nicolaisen
- 30 years of experience with top executives across strategy, organization, and leadership, focused on clarity, decisions, ownership, and accountability.
- Has mapped execution readiness and turned it into concrete changes to structure and leadership across industrials, finance, and technology.
- Grounded in a proven method with practical tools.
- Author of Skab bedre beslutninger (Make Better Decisions, Børsens Forlag).
Hans Flemming Jensen
- Division CEO, Nilfisk (P&L DKK 750M): industrials, turnaround, 30% growth, 30% EBITDA, 95% employee retention.
- Member of the executive leadership team & Chief Strategy Officer, Nilfisk Group (DKK 7.5B, 5,000 employees).
- DKK 15B+ in M&A across 25+ transactions · IPO at DKK 7.5B.
- Venture co-founder: Thoro.AI (robotics SaaS, $35M) · GreenBeer Technologies (green tech).
Alexander Mytaros
- CPO, Pleaz (2022-2025): venture-backed SaaS. Led the pivot to product-market fit and global distribution.
- Head of Product, Simplyture: 400% ARR growth, 0% churn, profitable (acquired 2025).
- Chief of Staff, Sportradar USA: PE-backed, 2,000 employees, 25 countries (partial sale 2018, IPO 2021).
- M&A and PMI: analyzed acquisition targets, drove post-merger integration, and built Sportradar’s PMI playbook.
The inverted pyramid: the judgment of a consulting firm’s most senior people and the analytical power of a large consulting team, combined in one place. A senior team without the permanent headcount, engaged exactly when and how you need us, and only for as long as we create value.
30 minutes. Nothing to prepare.
We spend the time on you and your business: where execution is falling short, and whether an analysis makes sense. No slides, no sales pitch. You decide whether there’s a next step.
Let’s talk